Big News! My company, Respond2 Communications Inc. has acquired Marketing Media & Services Inc. (MMSI). Based in Rhode Island, MMSI specializes in per inquiry advertising on both TV and the Web.
MMSI will remain a separate brand within the Respond2 Communications portfolio, and will offer our clients per inquiry DRTV, which is the television equivalent of “cost per acquisition” advertising on the Internet. By using this method, our clients pay only for leads generated.
Utilizing per inquiry campaigns, clients will be able to put their advertising dollars with guaranteed results; allowing them to limit the financial risks traditionally associated with advertising.
Last but not least, per inquiry advertising boasts many other benefits including: early removal of poorly converting stations, easy profitability estimation prior to roll-out and ability to target your audiences in specific networks.