Author Archives: Don Dougherty

The Martini – America’s Perfect Cocktail

I can hardly express how annoyed I get when I hear someone call a vodka-based drink a “Martini.” Sadly, even professional mixologists have co-opted the name for any cocktail that’s shaken and served “up.” Most of these drinks have absolutely … Continue reading

Posted in Sipping

The History of Premium Vodka, Part Two – America

When Vladimir Smirnoff arrived in America with his old product and a new spelling for his name, the most popular spirits in the U.S. were all brown. And worse still, the imported vodkas that Americans had been exposed to were … Continue reading

Posted in Marketing, Sipping

The History of Premium Vodka, Part One – Russia

Vodka is the best-selling distilled spirit in the U. S today. And Smirnoff is the best-selling brand. I can now imagine many of my readers turning up their noses at the very thought of drinking anything other than an ultra-premium … Continue reading

Posted in Marketing, Sipping

The Next Big Thing In Beverages

The beverage sector has long been the hottest selling category in packaged goods. This is true of both soft drinks and alcoholic beverages. While other packaged food manufacturers are very pleased to achieve the rare 40% profit margin, beverage makers … Continue reading

Posted in Investing, Sipping

Grape Relations in the New World

The term “terroir” has caught on. It is trotted out by wine snobs now to describe characteristics that frequently have little to do with actual terroir. In France, the term is used to refer to vineyards that share a soil … Continue reading

Posted in Sipping