Author Archives: Michelle Cardinal

Once A Bully Always A Bully?

by Michelle Cardinal on May 13, 2012

While I’m an unabashed Obama supporter, I have thought that Romney probably isn’t a bad guy in comparison to the Bush/Cheney team. I’m starting to change my mind. It will be interesting to see what other gems the campaign will … Continue reading →

Posted in Politics

We’ve Come A Long Way Baby! Or Have We?

by Michelle Cardinal on March 22, 2012

I’ve been attempting to write about the progression of the women’s movement for weeks. Each time I sit to contemplate whether women are better off today than they were 30 years ago – something absurd happens in the media and … Continue reading →

Posted in Politics

How to Get a Job and Start a Career (Part 2)

by Michelle Cardinal on February 6, 2012

In Part I, I covered aspects of how to shape the beginning of a lasting career. I have found that the establishing the proper building blocks early in your career determines your ultimate success. One of the keys to this achievement … Continue reading →

Posted in Management

How to Get a Job and Start a Career – Part 1

by Michelle Cardinal on February 2, 2012

A few months ago, I was contacted by my Alma Mater to offer up suggestions on courses they could offer to better prepare their students for the job market. Specifically they wanted to know what skills were lacking in recent … Continue reading →

Posted in Management

Please Don’t Become An Asshole Like Steve Jobs

by Michelle Cardinal on October 26, 2011

Like almost everyone, I’ve been engrossed with all the stories and articles about Steve Jobs since his death. He is the quintessential entrepreneur who has achieved legendary cult status very few will ever achieve. We all want to know his … Continue reading →

Posted in Advertising

Biography

Michelle has the distinction of becoming the Bizzy Life's first woman contributor, and she definitely fits the profile of living the Bizzy Life. During her twenty-year-plus career she has successfully found the secret of juggling business success with family while exploring multiple creative passions. After being raised one of nine children in the Boston area and graduating from The University of Massachusetts at Amherst, she escaped to the West Coast (though she has maintained her Catholic guilt, East Coast lefty-liberal ideas, and the often painfully direct and cynical East Coast attitude).

Thirteen years ago she co-founded The R2CGroup, and since then has received a plethora of business accolades, including "Oregon Woman Entrepreneur of The Year", "Inc Magazines Most Fascinating Entrepreneurs", and multiple recognitions for running Oregon's largest woman-owned company. Throughout her career, she has had opportunity to work with some of the best (and worst) product marketers in the country, in categories ranging from fitness to house wares to beauty and complex financial products. There is always a new product in the hallway, waiting to be tested.

Michelle loves dogs, cooking, travel, hiking, skiing, reading and architectural design. She is well-versed in some of the more obscure but important aspects of living bizzy, including glamping, 1200 thread count sheets, and the complexities of installing commercial pizza ovens in a residence. She has built and renovated several homes and buildings and has an unflinching perspective on products and services. Design should not only be beautiful, but practical.

As wife of the editor and chief of the Bizzy Life, Michelle will bring a uniquely fe-Male perspective with observations on everything from medical issues effecting women in their 40's to discovering the "best" high-end experiences.

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